Saturday 28 March 2015

Hamam

Established in 1931, Hamam is one of the oldest soaps in India which still maintains its reputation and has a special place in the hearts of Indians. To survive in such a competitive market for more than 80 years is a great achievment in itself. It faced stiff competition from soaps like Cinthol, Rexona but it still managed to create a space and environment for itself. Hamam was first manufactured by TOMCO (Tata Oil Mills Company) but later when Hindustan Lever Limited acquired TOMCO, Hamam became a brand of HLL. In February 2007, HLL was renamed to Hindustan Unilevel Limited (HUL).

Hamam is a natural soap and contains the goodness of neem, tulsi and aloevera with a characteristic mild fragrance. It is suitable for all age groups and protects us from many skin problems such as pimples, prickly heat, rashes, body odour, etc. In Tamil Nadu, Hamam is recomended by most of the doctors. Hamam was percieved as a complete family soap and with a strong marketing strategy, it was able to build an image of trust for itself.

When I was a child, I enjoyed bathing with Hamam and have an emotional connection with this brand.

Hamam - A Soap to Remember!

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